A call for authentic, multifaceted women to become BBSA Ambassadors
We are often called upon to impact the world in a greater, more purposeful manner than we could
have ever imagined, especially during extraordinary life-changing times.
Early in 2020, Kovini Moodley; feminist, philanthropist, Chartered Accountant and Diversity
Advocate, experienced the direct and unfortunate impact that occurs when women tear each other
down in the name of jealousy, insecurity and unnecessary competition. After reflection and a need
to effect change in a positive, candid manner, Boss Babes of South Africa was born.
BBSA is the perfect story of turning pain into power and power into inspiration from their already
more than 20 000 strong sisterhood, a support base that is growing daily.
Kovini grew up in a little town south of Durban in KZN and as a young changemaker had always felt
a deep desire to impact and contribute to causes larger than herself.
Her career trajectory spans across working for many large listed corporate organisations and driving
change across industries by utilising her vast global skillsets for organisational optimisation.
As a truth seeker by nature, integrity and moral fibre have been non-negotiable elements in life and
the very core of her soul. The establishment of Boss Babes of South Africa was a natural progression
BBSA is a Sandton based, all female run digital empowerment platform, passionate about uplifting
and empowering South African women through powerful content across their various digital
They celebrate powerful, authentic and multifaceted women and embrace diversity, inclusion and
the notion that women can excel at anything that they choose to put their minds to.
Their community is filled with brilliant minds (doctors, lawyers, pilots, entrepreneurs,
philanthropists and a host of specialists across a host of diverse industries) who are committed and
obsessed with empowering and inspiring other women.
They do this through:
– Inspirational, relatable and candid content.
– Marketing of new qualified graduates in the media space
– Skill sharing initiatives
Why was Boss Babes founded ?
Moodley explains; “I have survived numerous, toxic, disempowering episodes of discrimination,
bullying and misogynoir which lead me to reflect and create this platform, a platform where all
voices can be heard and where personal pain and stories of resilience, can be leveraged to inspire
She continues; “There is immense bravery in speaking out and speaking your truth in a way that
creates awareness and power. Women, especially women of colour, need to be reminded of their
self-worth and not be diminished by the worthless opinions of others. Women of colour face
numerous challenges and barriers such as micro-agressions and tone policing on a daily basis and the
time has come to break the stereotypes and dismantle the preconceived notions that support these
In a world that needs inspiration, Boss Babes of South Africa is the lighthouse that never dims. Their
relatable, candid and motivational content stems from life experience of their founder as well as
brave stories from their amazing supporter base. Breaking Barriers, dispelling societal norms and
stereotypes are key to the brands, uniquely relatable content`, positioning it in a fresh and creative
For Boss Babes the motto is simply – Be Authentic, always.
At Boss Babes everyone has a seat at the table, they focus on creating a longer table!
Kovini concludes; “We need to be encouraged to take back our power, voices and minds and ensure
that the environments that we form part of support our value, uniqueness and diversity. Speaking up
empowers others to also live from a place that supports their authentic true selves.”
BBSA Ambassador search:
BBSA are on the constant lookout for trailblazers, world-changers and changemakers who align with
their vision and mission. The term “influence” is measured by the impact that a person is capable of
making, not the number of followers that one possesses.
They are looking for genuinely, innately inspirational women to contribute to their positively
powerful movement by skill sharing and collaboration initiatives.
If you’re passionate about women upliftment and empowerment, be sure to apply by sending them
a motivation via Boss Babes of SA’s Instagram account (@bossbabesofsouthafrica) via DM or send an
email to email@example.com with a profile picture and your contact details to
the PR and social media teams.
Be part of the powerfully authentic sisterhood for multifaceted women by registering on
Your voice matters, you are valued!
Follow Boss Babes of South Africa on social media:
“I think women are very powerful, and I think we’re more powerful together than separated” – Zendaya –
“Every woman’s success should be an inspiration to one another. We’re strongest when we cheer
each other on” – Serena Williams –
“The biggest adventure you can ever take is live the life of your dreams” – Oprah Winfrey –
A selection of Important Mantras that Kovini Moodley and Boss Babes of South Africa follow:
– Make sure that your work ethic brags for you when you`re not in the room
– Be the women who lights up a room, compliments strangers and lends a helping hand to pull
up other women
– In a world of fake, be authentic
– Own your power, know your worth, celebrate your uniqueness
– Never normalise apologising for your success
– Never forget who you are, and what you’re worth
– Don’t cheat on your future with your past
– True confidence has little room for jealousy, hate or envy
– A million social media likes will never be enough, if you don’t like yourself
– People only throw shade on that what shines. Shine on!
– There will be many people in this world that do not believe in you. Don’t be one of them
– Nobody benefits from you hiding your truth
– Know your worth, then ask for it
– Empowered women, are authentic women